Why There Won't be a BFCM Sale

Ethical Fashion, Q&A -

Why There Won't be a BFCM Sale

As we get closer to November, most retailers are gearing up for one of the biggest shopping events of the year - Black Friday/Cyber Monday. This is an opportunity for shoppers to buy certain pricy items that have been sitting on their wishlists, and also for retailers to clear slow-moving stock. Well, I'm sorry to inform you that TJULA Design won't be having a BFCM sale.

TJULA is an endeavor created out of the desire to empower women with underprivileged backgrounds and promote ethical production of the clothes we wear. One of the top reasons why many workers in the apparel industry are abused is due to the bottomless appetite of fast fashion. The endless vicious cycle of "buy-more, make-more, sell-more" has enabled and fuelled the mistreatment of workers around the world. Big sales events like BFCM are products of this ever faster cycle, created to encourage "buy-more, sell-more" behavior.

Don't get me wrong, I am by no means condemning shopping on big sales days. If there are any budget-sensitive items on my wishlist, sales events are great opportunities to capitalize on the savings, and I sure wouldn't miss it. Just be mindful that at TJULA Design, every piece is reasonably priced for conscious consumers like you, so there won't be price slashing to simply try and persuade you to buy more. If there's nothing you need to shop for, quality time with loved ones is way more fun anyway. Don't you agree?